Problem
Designers who code and developers who design need a space to learn, create and share work, and collaborate on skills and projects.
Solution
An online community for web designers and developers where they can create and share work, read articles, apply for jobs, and more. This platform consists of an online code editor and a Sketch file previewer, making it useful for those who design, those who code, and those who do both.
Requirements
Brand identity
Advertising (print, digital, & animated)
User interface
Publication (print)
Personas
Jodi
UX designer for a large, enterprise company. Has worked there for 18 years. Attended university for graphic design and self taught UX design. Loves to paint, has a strong background in visual design, but is keen on user experience. Works well with the numerous developers and offering managers on her product team, but wants to learn more about how to design within the constraints of her developers.
Chris
Currently attends university for Computer Science and has been a full-stack developer intern. He prefers front-end development but also has a passion for design. He has taken art classes but all visual design is self taught. He built his own website but wants to spice it up and start branding himself as a designer as well as a developer.
Jo
Two years ago left his job a large tech company as a Team Lead (traditionally a back-end developer) to pursue his dream of creating a start-up. His company is up and running and he needs to attract young developers and designers to hire. He knows little of the design side, but highly respects the designers he worked with for decades.
Competitive analysis
Codepen
Codepen is a social development environment for front-end developers that includes an inline code editor and is open source.
Sketchviewer
Sketchviewer is an online platform for sharing design work by allowing the previewing of Sketch files and providing version control.
GitHub
GitHub is a Git repository hosting service that provides a web-based graphical interface.
Opportunity: Providing a service that caters to both designers and developers, provides a sense of community, and has personality.
Identity inspiration
UI Research
Logo exploration
