GRACE HARKIN

creativecode.io

brand identity // illustration // ui + ux design // advertising // motion design // publication

This undergraduate senior thesis project consisted of ideating a semester-long design project. My project was creativecode.io, a hypothetical online community for web designers and developers where they can create and share work, read articles, apply for jobs, and more. This platform consists of an online code editor and a Sketch file previewer, making it useful for those who design, those who code, and those who do both.

creativecode.io’s iconography is based on the logomark; most shapes contain at least two parts and feature sharp and round edges.

Illustrations are used for creativecode.io’s website and advertising. These illustrations put users into the context of the product, giving it a narrative look and feel in order to emphasize creativecode.io’s approachability.

creativecode.io’s advertising emphasizes the platform’s accessibility on desktop, tablet, and mobile. It also emphasizes the freedom that comes with being both a designer and a developer.

The two main slogans are “You’re still a creator when you’re off of the computer” and “Design by your own rules, create by your own code.”